ILLUSTRATION / POSTER DESIGN / SOCIAL MEDIA DESIGN / MARKETING DESIGN / EVENT DESIGN / LOGO DESIGN
The name's
Cathy!
ILLUSTRATION WORK
This was my first ever illustration gig!
I worked with an Australian skincare brand called 'Skin Sister'. I created product illustrations for their whole range of beauty and skincare products. This was a style I wasn't familiar with, it was challenging but so rewarding in the end!
ILLUSTRATION
WORK + PRINT DESIGN
I collaborated with an international book publisher to design a front cover for a cookbook titled 'Unofficial Studio Ghibli Cookbook'.
I created 'Studio Ghibli' inspired illustrations. This was very fun as I'm an avid fan of Studio Ghibli and it was also my first time collaborating with an international client.
EDM +
STORIES DESIGN
This was originally a design task proposed by LIONESS when I applied for their graphic designer role. Even though I wasn't successful, I still liked how it turned out. I like how I kept to the colour palette of the clothing throughout the designs. For the design/layout, I chose a structured yet minimal look hence the graphic lines and shapes thoughout the design as well as allowing a lot of space throughout to create a spacious minimal look.
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LOGO +
PACKAGING
DESIGN
I worked with a small instagram business that specialised in mochi donuts called 'MochiDough'. They wanted to rebrand to 'MochiRic'. I assisted in designing their new logo and box design.
EVENT / SOCIAL MEDIA DESIGN
I designed posters and social media assets for GiRLTHING for their Mardi Gras event. This was very enjoyable since I was able to have creative control and because I love creating colourful design work! This was such a great opportunity collaborating within the LGBTQIA+ community!
SOCIAL MEDIA DESIGN + PRINT DESIGN
I undertook an internship within THE BLAQ GROUP in 2020. They are a skincare company that overlooks 3 skincare brands. I designed these stickers for one of their brands called 'BLAQ'. These stickers captivate the brand's core aesthetic and branding.
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One of my responsibilities was also social media curation, I scheduled daily posts and stories as well as designing social media templates.
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Let's get social.
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IN THE MOOD FOR LOVE - ALBUM COVER DESIGN
I incorporated 80s Tech aesthetic along with some grunge effects. It sort of looks like an 80s/90s game cover design!
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CHUNGHA 'QUERENCIA' - ALBUM COVER DESIGN
I did a redesign of CHUNG HA’s album. I flipped the design of the original album into my own aesthetic. I wanted to match the style to her music video which had a flashy, grungy, hip hop flair.
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